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XcL Midstream, LLC (“XcL”) is a growth- oriented natural gas midstream company formed to develop, acquire, and operate midstream assets in Southwest Appalachia, the most prolific gas region in North America.

How We Helped Craft Their Story

XcL Midstream is a major player the the midstream natural gas market.  We got in on the ground level as they prepared to bring their brand public.

Starting with some internal sketches, we provided several logo options followed by several rounds of iteration…homing in on the exact fit for a powerhouse in the O&G industry.

Once completed, we branched out into building the corporate brand guidelines and finally the website that indeed matches their tagline, “Excellence in Midstream”.

Project Highlights:

  • Identity Strategy
  • Logo and Branding Guidelines
  • Digital Presentation Collateral
  • Website with targeted SEO, Google Analytics and Office 365 Integration